New growth, beyond what you do today.
A fractional Chief Growth Officer finds and tests new sources of growth, from new markets and customer segments to channels and partnerships, and scales what works.
For growing businesses with ₹10 Cr to ₹200 Cr in revenue.
What is a fractional CGO?
A fractional CGO is a senior leader focused on the next stage of growth. While the core business keeps running, the CGO explores adjacent markets, new offerings and partners, and tests them quickly and cheaply.
The work combines strategy with hands-on experiments: sizing an opportunity, running a small pilot, measuring results and deciding whether to scale, change course or stop.
Signs you need a fractional CGO.
- Your core market is maturing and growth is flattening.
- You see opportunities in new cities, segments or exports but lack the bandwidth.
- Partnerships are discussed but never structured.
- New products are launched without testing demand first.
- The team is too busy running today to build tomorrow.
Strategy, execution and performance.
Your fractional CGO stays accountable through all three stages, not just the plan.
The right bets, placed right.
- Growth opportunity map
- Market entry and partnership options
- Investment and risk limits
Hands-on. No handoffs.
- Small, fast growth experiments
- Partner and channel deals
- Launch plans for new offerings
Built to last beyond the brief.
- Clear success measures per experiment
- Scale, change or stop decisions
- Growth dashboard for leadership
What happens after you say yes.
Scan
Review customers, markets and capabilities to find the most promising growth bets.
Test
Run small experiments on the top two or three bets with clear success measures.
Scale
Invest behind what worked and set up owners and targets for it.
Fractional, full-time or consultant?
Full-time CGO
Right once the role needs someone every day. Months to hire, a senior salary, and a costly mistake if the fit is wrong.
Fractional CGO
Senior leadership for an agreed number of days each month. Starts in weeks, scales up or down, and stays accountable for results.
Consultant
Useful for a specific study. Usually delivers recommendations and leaves before they are put into practice.
Questions about a fractional CGO.
How is a CGO different from a CMO or CRO?
A CMO and CRO grow the existing business. A CGO finds and builds new sources of growth alongside it.
Will growth experiments distract the core team?
We design them to need little of the core team's time, and protect day-to-day delivery.
What if an experiment fails?
That is useful. Each one is small by design, so you learn quickly and cheaply before committing more.
The x can be any chief you're missing.
Find out if a fractional CGO is right for you.
Tell us where the business is heading. In 30 minutes you'll know whether a fractional CGO fits, and what the first step would be.