Predictable revenue, built on a repeatable sales engine.
A fractional CRO brings sales, marketing and customer success together behind one revenue plan, with a pipeline you can forecast and a team that knows how to close.
For growing businesses with ₹10 Cr to ₹200 Cr in revenue.
What is a fractional CRO?
A fractional CRO is a senior revenue leader who works with you part-time. The role owns the whole path from first contact to renewal, so growth no longer depends on the founder's personal selling.
Typical work includes defining the ideal customer, building a clear sales process, setting targets and incentives, improving pricing, and running a weekly pipeline review that actually predicts results.
Signs you need a fractional CRO.
- Most sales still come from the founder's relationships.
- Revenue swings month to month and forecasts are guesses.
- Sales people each sell in their own way.
- Discounts are frequent and margins are eroding.
- Customers buy once but do not come back or expand.
Strategy, execution and performance.
Your fractional CRO stays accountable through all three stages, not just the plan.
The right bets, placed right.
- Ideal customer and go-to-market plan
- Pricing and packaging
- Revenue targets and incentives
Hands-on. No handoffs.
- Sales process and CRM discipline
- Coaching the sales team
- Key account and renewal plans
Built to last beyond the brief.
- Weekly pipeline and forecast reviews
- Win rate, cycle time and deal size
- Retention and expansion tracking
What happens after you say yes.
Diagnose
Review pipeline, deals won and lost, pricing, team and CRM data.
Design
Define the ideal customer, sales process, targets and review rhythm.
Drive
Coach the team, run weekly forecasts and start account expansion plans.
Fractional, full-time or consultant?
Full-time CRO
Right once the role needs someone every day. Months to hire, a senior salary, and a costly mistake if the fit is wrong.
Fractional CRO
Senior leadership for an agreed number of days each month. Starts in weeks, scales up or down, and stays accountable for results.
Consultant
Useful for a specific study. Usually delivers recommendations and leaves before they are put into practice.
Questions about a fractional CRO.
What is the difference between a CRO and a sales head?
A sales head manages sellers. A CRO owns the full revenue system, including marketing, pricing and customer retention.
Do we need a CRM first?
It helps, but we can start without one and choose the right CRM as part of the work.
Can you help hire sales people?
Yes. We define the profiles, run interviews with you and set up onboarding.
The x can be any chief you're missing.
Find out if a fractional CRO is right for you.
Tell us where the business is heading. In 30 minutes you'll know whether a fractional CRO fits, and what the first step would be.